So the time has come for you to revamp your soft furnishings. You’ve realised you need a change. But what do you do now? Well, you could go to a high street shop. You’ve got a vision in your head, but you can’t find exactly what you’re looking for, so you settle for something that’s close enough. Next time a friend comes over, their eyes fall on it. “Oh, we’ve got exactly the same at our place!” There’s nothing unique, nothing special, and nothing especially you, about it. Six months later, it’s falling apart, and you repeat the same process.